Revamping a restaurant can be challenging. To achieve this, Puro Ristorante e Bar has compiled a recession-friendly menu, inviting the challenge of maintaining quality food while cutting both prices and its snooty attitude. The restaurant may have achieved this, but it all depends on the loyalty of Jakarta’s younger crowd. Two weeks ago, Puro ditched its “Pure” fine-dining theme and attempted to transform itself into a hip and trendy hangout. Transformation efforts included abandoning an all-white decor by garnishing the dining area with plastic vines, vases filled with colorful fruit and most notably brown, cardboard menus. According to Fina Pardede, a representative of the Ismaya Group that Puro is part of, “We used to only attract people 40 years and up, now we’re trying to attract primarily the younger crowd.” Puro, tucked away in the back of City Plaza, is out of sight to pedestrian and car traffic, so planning ahead for the night out is a must. Puro’s seclusion — a disadvantage f...